商业计划书:现状分析

  商业计划书的概述部分之后,就该现状分析(present situation) 了,这部分尽可能简明扼要而又全面地介绍公司的情况,以及公司所在行业的信息。

  市场环境,例如:

  The marketplace has been stagnant for 2 years. We are poised now to…

  产品或服务,例如:

  The present stage of S30 is in the design stage.

  产品生命周期,例如:

  Our current product line is…

  价格和利润,例如:

  Current prices are… and profits are…

  客户,例如:

  Current customers are using our… for…

  销售渠道,例如:

  We have service centers, retailers, manufacturer’s representatives…

  管理团队情况,例如:

  Most of our management is in place, however, we require a production manager to complete our team.

  财务状况,例如:

  Current cash available is….

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