Introduction

Digital transformation has become the game-changer that reinvigorates traditional business drivers and fuels new growth engines. For 30 years, Kingdee has led from the front, evolving into a global leader and China's top 1 company for enterprise management cloud SaaS. Now, we're helping businesses like yours unlock next-level digital momentum.

The wave of digitization is reshaping industries. E-invoicing, AI-powered finance bots, and more are redefining the game. Facing the trend of business-finance-taxation integration, finance professionals are stepping into the spotlight, evolving from bookkeepers to strategic advisors who use financial insights to drive smarter operations across the entire organization.

How can your business take off in the digital economy, reshaping supply chains, manufacturing, and financial management? And in this new era where finance is being redefined—from how finance teams work, to the value they deliver, to the role they play in driving business growth—how will you transform and grow?

On May 20, join us for the 8th Kingdee Cloud Accounting Festival, where finance professionals, government officials, industry leaders, and academic experts come together to explore the future of finance in the digital age.

Viewpoints

Nie Xianzhu

Secretary-General, China Association of Small and Medium Enterprises

China's digital economy is now in the fast lane. Exploring new technologies, services, and frameworks for digital security and growth amid transformation has become essential for business digitization. Our association is partnering with Kingdee to support SMEs and finance professionals. Together, we're driving innovation in accounting informatization and empowering SMEs to achieve steady growth.

Yu Zhichao

Volunteer SME Support Expert, Ministry of Industry and Information Technology

In 2023, macroeconomic stability is paramount. To help SMEs thrive, the government has nurtured service platforms like Kingdee, launched supportive policies like tiered training programs for high-quality SMEs, and initiatives to develop 'little giant' enterprises, backed by significant funding.

Cai Jun

Assistant President, General Manager of MSEs Division, Kingdee Software (China)

The future of finance professionals in SMEs lies in three roles: Smart accountants: Leveraging smart tools for higher efficiency and expanded responsibilities. Business connectors: Bridging finance and operations to drive business goals. Value creator: Shifting from bookkeeping to analytics, fueling business growth. Facing the changing market, finance professionals must adapt quickly. At Kingdee, we're committed to innovating and empowering this transformation every step of the way.

Wang Zhongxin

Invited Tax Expert, Shaanxi Provincial Tax Service

Creator of Tax Planning Program for CGO Class, Xi'an Jiaotong University

Tax risks and planning priorities evolve with business growth stages. To stay adaptable, finance professionals must keep learning by, for example, using digital tools, advancing tax knowledge through training, and strengthening internal control and tax management. This way, you can drive personal growth with the help of technology.

Xu Lei

Director, Chengdu SME Service Center

Director, Chengdu Industrial Cooperation Association

To energize SMEs in Chengdu, we're fully implementing national and municipal policies and providing free growth support services. Our mission is to help local SMEs maintain their steady growth momentum and elevate overall development quality.

Dai Ting

Certified Internal Auditor, CPA in Both China and the US

As China takes more financial actions in its continuous digital reforms, such as the Golden Tax System Phase IV, finance professionals should embrace technology. It's time to shift our mindset and gain a competitive advantage in MSE financial systems where cash is king, accounting takes priority, and financial literacy becomes universal. This way, we can achieve true digital transformation through the integration of business operations, data analytics, and cutting-edge technology.

Wang Aichong

Vice President, Jiaozuo General Chamber of Commerce

President, New Social Stratum Association of Shanyang District

A new wave of technological and industrial revolution is gathering steam. In the foreseeable future, every aspect of business is set to change, from production methods and business formats to industry structures, business models, innovation paradigms, and technical architectures. New business models and formats will keep emerging. For SMEs, recognizing these changes and trends is essential for planning future growth and building new competitive strengths amid changes.

Bao Guojun

Kingdee Tax Expert

The more our digital economy grows, the more crucial smart accounting becomes. True smart accounting professionals have all mastered fully digitalized electronic invoices (FDEI). These invoices connect millions of businesses and individuals like you and me. More importantly, they signal a new era of data-driven tax governance in China and usher in a new chapter in our intelligent tax system.

Da Xuebin

Financial Director, A Large State-Owned Enterprise in Gansu

In the digital age, finance professionals at MSEs must evolve into finance experts for the new era. They need to embrace smart tools that take over repetitive, manual accounting tasks. With just a few clicks, business teams should be able to complete financial data posting, achieving highly efficient, 'unmanned' accounting operations.

Ji Junrong

Deputy Dean, Ph.D. in Management, School of Management, Henan Institute of Technology

SMEs should reshape their core operations and business models based on digital transformation. Their path for digital transformation: Begin with an assessment, advance to digital management, shift operations onto a digital infrastructure, integrate into the digital ecosystem, and continuously optimize digital solutions.

Jiang Jiaqi

CPA

Tax Expert

Amid China's ongoing digital tax reforms like the Golden Tax System Phase IV, finance professionals must embrace new technologies and transform their mindsets. They need to continuously adapt through learning and self-improvement to help achieve digital transformation that integrates business, data, and technology, thereby advancing both personal and corporate development.

Xu Yunbo

Manager, Tax Services, PwC

In the 'experience-based tax governance' era, tax collection efficiency improved through accumulated human experience, showing an additive effect. The 'invoice-based tax governance' era saw efficiency multiplied through invoice association monitoring. Now in the 'data-driven tax governance' era, we're witnessing exponential improvements through data aggregation and empowerment - a true multiplier effect.

Chen Ying

Visiting Professor, Chinese Academy of Management Sciences     Invited Expert, The Accounting Society of Changsha

As China's socio-economic development enters a new era with deepening fiscal and tax policy reforms, businesses must adapt to the evolving taxation system and effectively manage tax risks to ensure sustainable growth.

Yu Qiang

Founder, Shanghai Liren Tax

Given that tax risks and planning priorities vary across different business growth stages, finance professionals at MSEs need to continuously up-skill themselves. This is crucial for personal transformation and career advancement in this new age, where finance roles are being redefined in terms of work methods, value creation, and growth drivers.

Lei Liping

President, Derui Lixin (Suzhou) Tax

Digital transformation has become imperative for traditional industries seeking growth. With the nationwide rollout of the Golden Tax System Phase IV and FDEI, the urgency for digital and intelligent transformation in financial compliance has never been greater. Business growth in this new era relies largely on the continuous education of finance teams and the adoption of digital tools.

Hu Jingxia

Invited Expert, Vocational Education Committee, Enterprise Financial Management Association of China

Vice President, Hebei Bookkeeping Agencies Association

The new system enables invoicing right after business launch. Thanks to digital invoices, taxpayers no longer need to request approved tax control devices. The 'coding system' removes the requirement to apply for specific invoice number ranges, as the system automatically assigns unique numbers upon invoice generation. The 'credit system' automatically grants total invoicing amount limits for taxpayers, enabling 'zero-preparation' invoicing. This allows new businesses to issue invoices immediately upon business launch.