Empower every business to achieve phenomenal success

On March 2, the 2025 Kingdee Group Global Partner Conference, themed "Empowering Global Partners for World-Class Excellence", was held in Xi'an. A dedicated session for micro and small enterprises (MSEs) drew more than 500 industry experts and ecosystem partners to explore AI-driven innovation in small business management and uncover new opportunities in the evolving digital landscape.

AI Meets Management: Shaping a World-Class Ecosystem

"The golden decade of AI + SaaS is here," declared Xu Shaochun, Chairman and CEO of Kingdee Group. "Its potential could surpass the cloud era by hundreds, even thousands of times. The industry is at a historic turning point." Looking ahead, Kingdee will stay the course on its AI-first, subscription-first, quality-first strategy, focused on building a world-class AI-powered management cloud platform. The company aims to deliver scenario-based, AI-driven global solutions, co-developing a thriving ecosystem with partners worldwide.

Mr. Xu Shaochun, CEO and Chairman of the Board of Directors of Kingdee Group

To date, Kingdee has built an ecosystem of over 5,000 partners across more than 170 countries and regions, including nearly 250 ISVs developing digital solutions on its Kingdee Cosmic Platform. A global partner ecosystem has become a pillar of Kingdee's international strategy. As part of its 2025 international strategy, Kingdee plans to further expand its global footprint, joining forces with partners to reshape the software industry through the fusion of AI and management, helping businesses worldwide reach world-class standards.

Product Innovation + Marketing: Winning Together in the MSE Sector

"This golden decade of AI + SaaS presents a historic opportunity for MSEs. With millions of small businesses eager to adopt AI, the market is poised for explosive growth." said Ma Junhui, Vice President and President of MSEs Division of Kingdee Software (China). Ma outlined three strategic priorities for 2025: First, aggressively acquire new customers to sustain momentum. Second, strengthen engagement with existing customers and drive customer success. Third, fully integrate AI into implementation, delivery, and service to unlock real value. Only in this way can we seize the opportunity presented by the "golden decade" and capture the lion's share of the market.

Mr. Ma Junhui, Vice President, President of MSEs Division, Kingdee Software (China)

Zhu Jinhua, Assistant President of Kingdee Software (China) and Co-President of the MSEs Division, shared the company's roadmap for product innovation in 2025. In AI, Kingdee will introduce new tools tailored to business owners and finance teams, empowering smarter decisions. It will also enhance its capabilities to develop full-process, AI-powered finance and taxation solutions. In terms of business scenarios, Kingdee will continue expanding coverage across key needs such as cost reduction, efficiency gains, revenue growth, compliance, and industry fit. The Company is driving deep integration of AI into core MSE operations from finance and supply chain to production, wholesale & retail, and collaboration, helping MSEs boost productivity and performance.

Mr. Zhu Jinhua, Assistant President of Kingdee Software (China) and Co-President of the MSEs Division

"Customer success and partner success are the foundation of Kingdee's MSE business growth," said Sun Lang, General Manager for Partner Development of the MSEs Division of Kingdee Software (China). Despite economic headwinds in 2024, Kingdee's MSE subscription revenue achieved steady growth, thanks to the concerted efforts of thousands of channel partners. The SaaS market for MSEs still holds enormous growth potential. Sun encouraged partners to form dedicated teams, increase market investment, and sharpen their value proposition to seize market opportunities. Kingdee will continue to deepen its partner support and enablement systems, offering targeted programs and multidimensional resources to help partners innovate marketing models, scale customer acquisition and service delivery, and boost sales growth.

Sun Lang, General Manager for Partner Development of the MSEs Division, Kingdee Software (China)

Top-performing partners also took the stage to share hard-won insights. Yuan Xiaobin, General Manager of Chengdu Rivers Technology Co., Ltd., emphasized that MSE services are the engine of sustainable business growth and are mission-critical across every stage of development. He advocated for meticulous management practices, efficient middle management teams, and high team value to drive business growth.

Zhang Lei, General Manager of Zhongshan Yundee Software Technology Co., Ltd., stressed the importance of value-based customer engagement. Every customer touchpoint is an opportunity to drive value multiplication, and Kingdee Cloud Stellar provides powerful support for long-term customer operations. Both leaders agreed: focusing on MSE business, building dedicated teams, innovating marketing models, delivering customer success, and creating differentiated advantages are the keys to sustainable growth.

Mr. Yuan Xiaobin, General Manager of Chengdu Rivers Technology Co., Ltd. (above)

Mr. Zhang Lei, General Manager of Zhongshan Yundee Software Technology Co., Ltd. (below)

The conference also featured deep dives from industry leaders. AI and management expert Cong Xingfei showcased how businesses can tap into large AI models for near-zero-cost content creation and traffic generation, opening new doors in digital marketing.

He Aolin, Deputy General Manager of Tencent Cloud's Public Cloud Database Division, reflected on years of collaboration between Tencent Cloud and Kingdee in technology and product development. He expressed confidence in even deeper synergies ahead in MSE services, as both companies work to root digital innovation in real-world scenarios and unlock new pathways for growth.

Mr. Cong Xingfei, AI and Management Expert (above)

Mr. He Aolin, Deputy General Manager of Tencent Cloud's Public Cloud Database Division (below)

Small products, big ecosystem, big vision. In the era of AI-driven transformation, Kingdee remains committed to its core philosophy: stand shoulder to shoulder with partners, co-create value, and share success. With tighter collaboration and a more open mindset, Kingdee is building a trusted, win-win ecosystem with partners, ready to seize the trillion-yuan opportunity of the "AI + Management" age.